PROJECT BLUE [26.04.2009] Category: Surf clothing

"It's not a charity. It's a plan of action"


Our oceans, waves and beaches are being abused and need help. Project BLUE is a surf industry initiative dedicated to keeping them safe and thriving. When you purchase exclusive project blue gear, a portion of the proceeds fund coastline protection initiatives worldwide.

To make a big change, there first needs to be a million little changes. The future of our planet and the health of our oceans require a global effort with shared responsibility among individuals, brands and organisations, all working together. Each one of us is responsible for the change we want to see in this world. This change will come from altering our habits and is further amplified by our actions. "reduce, reuse, recycle" are three great words for everyone to live by. "Buy a better future" is another great action theme. Purchase responsibly, and don't over consume. Buy products that have meaning and values for our planet.

That's why project BLUE was created. Six of the top global surf brands invested into a program aimed at raising funds to support the surfrider Foundation, a leading global grass-roots organisation that works diligently to protect our oceans, waves and beaches.

It's important for all of us to be conscious consumers. We can make change happen by reducing, reusing, recycling and making purchasing decisions that are in favour of helping what millions around the world enjoy every day. This type of change also benefits our fragile coastal eco-system and will leave something for future generations to appreciate.

With project BLUE the math is easy: You buy. Your beach wins.

Brands/products involved:
Billabong, Dakine, Electric, Nixon, Oneill, Reef, Famous wax


mesurf's thoughts:
An awesome initiative and I think more brands and products should be involved. We spoke with the Project Blue team, and they said when you can purchase the products online or instore. You can find some at Surf Stitch. Every surfer should try support the cause.



BRAND:  Various
STYLE: Project Blue
WEB: www.betruetoblue.com
RRP: Varied

Share this:

Share

User Comments

• A DEEPER SHADE OF BLUE [05.Jan.2009] Category: Surf film

  

  A Deeper Shade Of Blue is an upcoming film by the legendary Jack McCoy. One that is set to go 'deep' into the world we all know and love...the world of surfing. A Deeper Shade Of Blue is set to be Jack's biggest and best production to date. Having spent over 4 years working on this masterpiece and it's looking like it will be released mid 2010.

• OLYMPUS TG-610 QUIKSILVER CAMERA REVIEW [11.Apr.2011] Category: Tech

  

  OLYMPUS TG-610 QUIKSILVER CAMERA REVIEW - We recently received the new limited edition Olympus tough TG-610 Quiksilver camera for review and I have to say I was impressed. Not only is thing robust (waterproof to 5m, shockproof to 1.5m and freeze proof to -10 degrees Celcius) but it's light, super easy to use and they've upgraded their 3-inch screen to 920,000 dots, putting it on par with top-end d...

  mesurf rating: 

  

• SEARCHING FOR MICHAEL PETERSON [01.Mar.2009] Category: Surf film

  

  Searching for Michael Peterson, is a docudrama telling the moving story of one of Australia’s greatest surfers whose career was cut short by mental illness. For five glorious years "MP" led the Coolangatta Kids and won virtually every event he contested, including three Bells Beach Pros back to back. His final tour victory, at the inaugural Stubbies Pro at Burleigh Heads in 1977. Sadly, a year lat...