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The Malloy brothers are leaders in sustainable living, and the etnies Malloy Jameson Viva Los Stupidos features a recycled rice rubber outsole, a natural cotton canvas upper, recycled laces and recycled anti-microbial Dri-Lex inside so it won't smell. The spanglish name, Viva Los Stupidos, simply means live stupid, and that is the mantra the Malloy brothers chose to live by.
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CALENDAR | Surfrider have decided to bring attention to the world of polluted beaches through a 'sexy' new "Polluted Beach Pin-Up Calendar." Different to your normal Sports Illustrated or surfing magazine calendar where they showcase gorgeous bodies in exotic locations, this 'dirty calendar' is shot on beaches that desperately need your help.
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FOOTWEAR | Converse shoes are the latest crew to dabble in custom wear. The new offering through their "micro-site" allows you to select your own shoe style, mix in your very own colour palette, stamp your name on it, and see how well received your efforts are next time you're rollin'...