SITKA SURF APPAREL
[08.01.2010] Category: Surf clothing
We're digging a lot of the independent labels that have been rolling out over the past few years, so much so were going to throw down the name of 'micro-label'. These 'micro-labels' are the guys that have put a spark back into the action sports apparel division, starting the collaborations with artists, one off special pieces and showcasing dope new designs. The word 'micro-label' is similar to that of 'micro-brew', a name given to those little brewers out there that make some of the worlds best beer. Micro-label stems from just that, a brand/label that isn't mass produced, is independent and quenches your thirst for cool new gear. Dig?
This time round we're showcasing the dope threads by the funksters at Sitka. A micro-label out of Canada that began their journey in 2002 and who's roots stem from shaping custom surfboards. Surfing and shaping is at the heart of the company and has inspired a similar passion for the other things they design and produce as well.
"The name Sitka derives from the mighty Sitka Spruce, a tree naturally drawn to the rugged shorelines of Western Canada; the company Sitka grew from the same endeavor.
As unique as the local graphic artists, clothing designers and shapers involved in making Sitka what it is, the clothing delivers a punch that matches the distinct stylings of our family. The West Coast Canadian environment that Sitka was born into and remains today provides a captivating and engaging canvas from which to draw inspiration. The lifestyle on our BC island requires not only comfer-cozers to huddle around a campfire in the woods in, but also a pinch of blamo to explode onto the streets of the big cities in. This versatility is made by and for our roaming Sitka sapling family." - Sitka
Their creative approach is unique and fresh and that's what grabbed our attention when we first stumbled upon these guys back a few months ago. They've a great range of apparel in both the male and female range and even produce a few baby pieces. So if you want to find a few threads that set you apart from the masses, then check out Sitka, these boys got it goin' on...
We'll be dropping another piece some time soon on the Sitka surfboard range so stay tuned.
MORE MICRO-LABEL LOVE:
SUTSU | ETHICAL APPAREL
HIPPY TREE | CHANGING PERCEPTIONS OF NATURE
THE CRITICAL SLIDE SOCIETY
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