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APPAREL| Aussie label Ksubi are set to release a new range of eyewear, ‘eye eye’ 2011 Spring Collection. The promo shots give the jet-black pieces a cool ‘Fryer Tuck’ feel...
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APPAREL | Electric has just spruiked a few new releases via Facebook. I’d have to say I’m not really a huge of this range I've affectionately named, ‘The Recent Past’. However here are three items I feel are the most innovative from the bunch...
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SUNGLASSES | If you haven't been exposed to the Filtrate brand then now's the time. The boys at Filtrate have a few dope new sunglass frames out for 2010. Above are a few of our favourites from their full 28 piece range. More after the jump...
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SUNGLASSES | A sneak preview of the 2011 collection Otis photo shoot at Komune Resort in Coolangatta. A few new frames and looks that'll be hitting stores some time soon...
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SUNGLASSES | Vonzipper have just dropped a new addition to their sunglasses offering with the 'Shift into neutral' Elmore. A product with an ECO edge whereby they use an oil form Castor beans in their frames. More info after the jump...
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SUNGLASSES | Electric visual have just released a new frame called The MODULE. They might look pretty similar to their KB1 designs, but we can assure you the PR released provided isn't...
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Otis Eyewear had their 2011 campaign photo shoot at Komune Resort in Coolangatta in March. Kicking off with a studio shoot upstairs in the hotel room, the beers soon started flowing and then they went mad downstairs in the newly revamped pool area. Unlimited drinks, rigs kickin' round in bikini's and beats from ADAM&EVE (Otis team rider Adam Bennetts). What more could you ask for on a Wednesday af...
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Oakley have recently dropped a new range of eyewear for this summer named the Holbrook. A clean modern style, that has hints of the ever popular frogskins including similar colour schemes we've all grown to love over the past few decades.
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As we head into the US and European summer, the brands start to drop their latest sunnies ranges. Arnette are the latest with some dope looking shades. We lost all hope with Arnette due to the poor quality and releases they dropped over the past few years, but we're slowly regaining confidence
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Following up with the brand's successful launch of the first ever E.C.O. sunglasses last year, Dragon has expanded the line into an entire collection, including some of the brands most popular styles.
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Dragon have just dropped a new range of eyewear called 'translucent'. A clear frame that they're dubbing the next big thing. Gone are the days of gnarly fluro, come have the days of the clear. Behold 'translucent'...
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Von Zipper love colours, they've always busted bright colourful campaigns and products. Their latest drop called the 'Facemelt' is no different. A collection with mind boggling colours such as swampjuice, purple fog, tangerine dream and fufuberry surprise. Best worn on acid...
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Owen Wright is so hot right now and Dragon know it. Dragon eyewear have a new line due out this spring called 'JAM' and Owen will be the main man behind the lens. Check out a few previews after the jump...
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Smith Optics 'Evolve' project has been around for close to three years and was a first of its kind in the eyewear and helmet categories, to create a more sustainable, ecologically conscious product line. Smith Optics have recently launched a new line of sunglasses in the evolve line...
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Louie is the latest range of shades from the Otis crew. Designed to give a new-age fashion cut, with a stylish squared off front and sleek refined temples the Louie will have you stylin' this summer. The face of Dino Adrian being the man behind the frames for the shades, showcasing how to bring the look alive.
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We just got word from the RAD crew about Arnette's new limited edition swinger sunnies range. So limited in fact that they're only available in Hawaii, with only 300 pairs per colorway and only at a few on-island shops including Local Motion, T&C Surf Designs, and Hawaiian Island Creations.
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Electric have just dropped a dope new set of shades, the 'KB1'. The KB1's have a solid appearance and chiseled angles designed to withstand the daily abuse we shed out. Made with the high standard quality materials and practices Electric are renown for, the KB1 are ready to land in your Christmas sack.
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VZ have gone with some classic aviator lines in a new range called the 'BUNKER'. Sleek, easy and so Maverick they'll have you pulling the ladies with ease. Grab you and your mate a pair and get out there. It's all about the wingman.
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Arnette have recently dropped a few new styles which is a relief. As you may be aware, Arnette have been sitting in the quiet shadows of late with not much action being seen in the world of surf, and when they have done something it's been pretty lame. Well, now they've something to get back into the game with.
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Raen optics have just dropped their latest range for 2010, their goal - to supply progressive versatility. Many of their handmade acetate frames are designed to look equally as good as a sunglass or a prescription optical. Fashion meets function with these bad boys.